A web page from considered one of Frederick Mellinger’s well-known ‘Frederick’s of Hollywood’ catalogs. Mellinger is pictured, with what I think about was a permament grin, just under the phrase ‘SEX.’ “I by no means hearken to Paris designers . . . they don’t gown ladies for males.” —Frederick’s of Hollywood founder Frederick Mellinger on what made him profitable. You must give Frederick’s of Hollywood founder, Frederick Mellinger loads of credit score. After mendacity about his age, Mellinger scored a gig at a ladies’s “intimate attire” firm when he was solely fourteen. The veritable dream job shortly helped acquaint Mellinger with the ins-and-outs of the mail-order enterprise although he would later be fired from his job for suggesting that the corporate add *gasp* black undergarments to its catalog. Throughout a stint within the military Mellinger turned hip to the existence of the “pinup lady.” His new consciousness would find yourself being a tipping level for the younger entrepreneur who headed to New York Metropolis to open the primary Frederick’s headquarters in 1946 proper on Fifth Avenue which he dubbed “Frederick’s of Fifth Avenue.” Inside a yr’s time, Mellinger moved his base of operations to Hollywood Boulevard. I’…
